The Matrix Organization Reloaded

The Matrix Organization Reloaded

Adventures in Team and Project Management

Book - 2007
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"Matrix management," characterized by cross-functional project teams, was introduced in the 1970s as an alternative to less flexible top-down management approaches. It fell out of favor in the 1990s, but has since resurfaced, as the pressure to innovate on ever-faster schedules encourages experimentation in organizational design. Marvin Gottlieb, who has studied and applied the principles of matrix management for over 25 years, takes us on a tour of this phenomenon--its evolution, current practices, and future applications. Featuring case studies of successes and failures, he shows readers how to harness the power of the matrix structure while minimizing the conflict, disorientation, and resistance that often accompany the approach. In an environment where every company--large or small, enterpreneurial or established--is wrestling with the question of how to organize for maximum performance, this book will give leaders and managers valuable insights and tools for promoting cultures that reward creativity and teamwork while maintaining strong leadership and accountability.
Assesses the past, present, and future of the collaborative, cross-functional "matrix" organization as an alternative to traditional top-down management.

Book News
Matrix management, an approach in which people are assigned to projects rather than department managers, was introduced in the 1970's, fell out of favor in the 1990's, and has now reemerged as a viable alternative. Gottlieb, an organizational trainer and consultant, reviews the evolution of matrix management and looks at its current practices and future applications. He argues that most organizations are taking on characteristics of matrix structure, with fluid teams and "dotted line" reporting relationships across departments. He uses case studies of successes and failures to show to how to use matrix configurations without the conflict and resistance that often accompany the approach. The audience for the book includes executives, regional and department managers, project managers, and team leaders. Annotation ©2007 Book News, Inc., Portland, OR (

Publisher: Westport, CT : Praeger, 2007
ISBN: 9780275991333
ISSN: 1935-6560
Characteristics: xxiii, 167 p. : ill., charts ; 24 cm


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