Killing Us Softly 4

Killing Us Softly 4

Advertising's Image of Women

Video Cassette - 2010
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Updating her previous films, Killing us softly and Still killing us softly, Jean Kilbourne reviews how advertising has changed and not changed over the last 20 years, using over 160 ads to critique advertising's view of women, and the effects this has on their image of themselves.
Publisher: Northampton, MA : Media Education Foundation, c2010
ISBN: 9781932869446
Characteristics: 1 videorecording (45 min.) : sd., col. ; 4 3/4 in. (DVD)


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Jul 03, 2017

Lectured by Jean Kilbpurne in 2010, this is a 45-minute documentary about advertising's image of women.
First released in 1979 and since revised and updated four times, this new, highly anticipated updated version takes a fresh look at advertising traffics in distorted and destructive ideals of femininity.
She argues that the superficial, objectifying and unreal portrayal of women in advertising lowers women's self-esteem.
Sexualized images of women are being used to sell virtually all kinds of goods.
She also argues that they degrade women, encourage abuse, and reinforce the patriarchal, sexist society.
She draws a connection between advertising and pornography, stating that the advertisers are America's real pornographers.
It is an entertaining, enlightening and thought-provoking documentary.

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