The IABC Handbook of Organizational Communication
A Guide to Internal Communication, Public Relations, Marketing, and LeadershipBook - 2011
A practical, comprehensive collection about successful, strategic corporate communication practices, effects on the organization, and how to reach stakeholders both inside and outside the organization. Relevant to communications in all organizational forms, large or small.
Publisher: San Francisco : Jossey-Bass, c2011
Edition: 2nd ed
Characteristics: xxix, 442 p. : ill. ; 25 cm
Alternative Title: IABC