An Entrepreneur's PlanBook - 2011
"Combine your vision with a practical framework to map out a route to owning your own business. This text helps you develop a business plan from inception of the idea to spotting trends and opportunities, finding and marketing to target customers, and distributing and financing your product or service."-back cover.
Publisher: Toronto : Nelson Education, c2011
Edition: 6th Canadian edition
Characteristics: xxvii, 438 pages : illustrations, portraits ; 28 cm