Strategic Management and Competitive Advantage

Strategic Management and Competitive Advantage

Concepts

Book - 2015
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PEARSON
For courses in strategy and strategic management.
 
Core strategic management concepts without the excess.
 
Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.

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Publisher: Hoboken, N.J : Pearson, c2015
Edition: 5th ed
ISBN: 9780133129304
0133129306
Characteristics: xxi, 373 p. : col. ill. ; 26 cm
Additional Contributors: Hesterly, William S.

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