A Crowdfunder's Strategy GuideA Crowdfunder's Strategy Guide
Build a Better Business by Building Community
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Book, 2015
Current format, Book, 2015, , All copies in use.Book, 2015
Current format, Book, 2015, , All copies in use. Offered in 0 more formatsAuthor Jamey Stegmaier presents professionals working in a wide variety of contexts and general interest readers with an examination of his proven strategy to maximize the reach and effectiveness of a crowdfunding campaign. The author has organized the main body of his text in eleven chapters devoted to delaying a launch, the crowd as a new gatekeeper, crowdfunding as a rock concert for entrepreneurs, backers as individuals and not numbers, and a wide variety of other related subjects. The author is a board game designer and writer based in Missouri. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
More Than Money
Jamey Stegmaier knows crowdfunding. He’s a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he’s the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they’ll become advocates as well as funders, exponentially increasing your project’s chances of succeeding.
More Than Money
Jamey Stegmaier knows crowdfunding. He’s a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he’s the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they’ll become advocates as well as funders, exponentially increasing your project’s chances of succeeding.
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- Oakland : Berrett-Koehler Publishers, [2015], © 2015
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