Let My People Go SurfingLet My People Go Surfing
the Education of a Reluctant Businessman
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Book, 2016
Current format, Book, 2016, Completely revised and updated, All copies in use.Book, 2016
Current format, Book, 2016, Completely revised and updated, All copies in use. Offered in 0 more formatsThe personal stories of the founder of Patagonia, Inc. describe his underprivileged childhood as an immigrant in southern California, his early fame as a successful mountain climber, and his company's dedication to quality and environmental responsibility.
In this newly revised 10th anniversary edition, Yvon Chouinard&;legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.&;shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.
From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
"This is the story of an attempt to do more than change a single corporation&;it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis."&;From the Foreword by Naomi Klein, bestselling author of This Changes Everything
In this newly revised 10th anniversary edition, Yvon Chouinard&;legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.&;shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.
From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
"This is the story of an attempt to do more than change a single corporation&;it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis."&;From the Foreword by Naomi Klein, bestselling author of This Changes Everything
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- New York : Penguin Books, [2016], ©2016
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