The Kim Kardashian Principle

The Kim Kardashian Principle

Why Shameless Sells (and How to Do It Right)

Book - 2017
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How do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? Celebrity branding expert Jeetendr Sehdev tackles these questions head-on. Sehdev shows why successful images today -- the most famous being Kim Kardashian -- are not photoshopped to perfection, but flawed, vulnerable, and in your face. This perceived transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best -- from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk -- and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.
Publisher: New York :, St. Martin's Press,, 2017
Edition: First edition
ISBN: 9781250107527
Characteristics: x, 240 p, : ill. ; 22cm


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Dec 12, 2017

I'm really grateful to Bibliocommons for making a half-star rating possible.

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