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eBook, 2002
Current format, eBook, 2002, , All copies in use.
eBook, 2002
Current format, eBook, 2002, , All copies in use. Offered in 0 more formats
This work shows how to create a five-page business plan. Emphasis is on real-world business planning instead of theory, connecting day-to-day requirements to strategic goals, and synchronizing individual, departmental, and organizational efforts in support of realistic objectives. The book identifies and explains individual components of a business plan, with information on contingency planning and disaster preparation. Executives will learn how to create an account of the company and its goals, and how to convert strategic goals into short- term operational activities. Coke teaches business planning for the Canadian Management Center of the American Management Association. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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