Strategies for Electronic Commerce and the InterneteBook - 2002
A guide to business management in the new high-tech, global environment outlines a series of practical strategies for gaining a competitive edge in a new environment dominated by e-commerce and the Internet.
This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
A guide to help business managers better compete in the age of the Internet and electronic commerce.