Powerhouse Marketing Plans

Powerhouse Marketing Plans

14 Outstanding Real-life Plans and What You Can Learn From Them to Supercharge your Own Campaigns

eBook - 2004
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Using summaries of 14 actual marketing plans created to launch new products or a brand extension, this book recounts the story behind each marketing plan, explains how the strategies were developed, and identifies the unique characteristics that differentiate successful from unsuccessful marketing plans. Some of the example companies use supplemental telephone surveys, focus groups, internet research, and ethnographic research to analyze their particular market. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

Publisher: New York : AMACOM, ©2004
ISBN: 9780814472194
Characteristics: 1 online resource (xvi, 352 pages)


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