Reconnecting Marketing to Markets

Reconnecting Marketing to Markets

eBook - 2010
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This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
Publisher: Oxford ; New York : Oxford University Press, 2010
ISBN: 9780191029417
0191029416
9780191738043
0191738042
Characteristics: 1 online resource (xv, 275 pages) : illustrations

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