American Mythologies

American Mythologies

Semiological Sketches

eBook - 2011
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Grounded in a semiological approach, which explores the displacement of information and the transformation of signs that characterise mythic communication, this book sheds light on the socio-economic, gendered, national and racial interests that lie behind myth-making. Presenting rich case studies from popular culture and public discourse, it demonstrates the manner in which these myths, and American mythology in general, promote the core values of everyday life under capitalism: rugged individualism, the unfettered right to accumulate wealth, the superior moral character of free-enterprise de.
Publisher: Farnham ; Burlington, VT : Ashgate Pub., ©2011
ISBN: 9781409442752
1409442756
1409442748
9781409442745
Characteristics: 1 online resource

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