Transmedia Television

Transmedia Television

New Trends in Network Serial Production

eBook - 2012
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Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary texts in comicbooks, novels and new media) as a way to bolster and support television products. In this book, the author examines four such programs (24, Alias, Heroes and Lost) and investigates how transmedia was incorporated into both the work and the art of network television production. Split in.
Publisher: New York, NY : The Continuum International Pub. Group Inc, 2012
ISBN: 9780415882927
0415882923
9780203819104
0203819101
9781441144133
1441144137
1441183000
9781441183002
1441165525
9781441165527
Characteristics: 1 online resource

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