Modern Rhetoric in Culture, Arts, and Media

Modern Rhetoric in Culture, Arts, and Media

13 Essays

eBook - 2012
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In the 13 essays of this volume, Tübingen professor of Rhetoric Joachim Knape develops a series of approaches to a modern theory of rhetoric. In doing so, rhetoric is considered both a cultural and a communicative phenomenon. While classical rhetoric concentrated on the communicative fields of politics and law, modern research in rhetoric has expanded its perspective, and has turned towards the areas of cultural life, media, and the arts. This volume sheds light on the theoretical and methodological aspects of a new rhetoric designed to incorporate these fields of interest.
Publisher: Berlin : De Gruyter, 2012
ISBN: 9783110292503
Characteristics: 1 online resource (318 pages)


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