Branding and Product Design
An Integrated PerspectiveeBook - 2013
Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design examines how winning brands appear to be more creative and authentic than less successful ones. The book provides tools to help understand the role of products in building a brand and guidelines for how to bring branding and product design processes together. There are case studies based on the author's resea.
Publisher: Surrey, England ; Burlington, VT : Gower, ©2013
Characteristics: 1 online resource (xv, 166 pages) : illustrations