Chinese Multinationals

Chinese Multinationals

eBook - 2009
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"This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M & As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc."--Provided by publisher.
Publisher: Singapore ;, Hackensack, NJ :, World Scientific Publishing Co. Pte. Ltd.,, [2009]
Copyright Date: ©2009
ISBN: 9789812835017
9812835016
Characteristics: 1 online resource (xxx, 269 pages) : illustrations

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