Kiss, Bow, or Shake Hands, Sales and Marketing
The Essential Cultural Guide--from Presentations and Promotions to Communicating and ClosingBook - 2012
Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world.
Publisher: New York : McGraw-Hill, c2012
Characteristics: xvii, 284 p. ; 23 cm