Biomedical Communications

Biomedical Communications

Purposes, Audiences, and Strategies

eBook - 2001
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With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public. TOPICS COVERED: * Using Research to Improve Biomedical Communications * The Public Understanding of Biomedical Science * Strategies for Communications to Consumers * Public Attitudes Toward Biotechnology Issues.
Publisher: San Diego, CA : Academic Press, Ă2001
ISBN: 9780080528083
Characteristics: 1 online resource (xii, 458 pages) : illustrations
Additional Contributors: Kimmel, Linda G.


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