Business and NGOs are seen by many to be locked in a perpetual war of values and ideologies. What this book demonstrates is that the war has moved on. Many companies are now engaging with their stakeholders -- even those with which they have traditionally had antagonistic relationships -- as part of their strategies for improved social and environmental performance. With contributions from an outstanding and diverse group of experts from business, consultancy, research institutes, NGOs and academia, Terms for Endearment investigates the how and why of these new collaborations and provides concrete examples of business working with stakeholder pressure for sustainable development. The book forcibly argues the notion of organisations of civil society setting the standards for business behaviour in the 21st century.