What Is Reputation Worth?

What Is Reputation Worth?

How to Protect and Enhance Value

eBook - 2013
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Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implications. The term is most commonly used when a sudden or sharp reduction in reputational value results in damage to the business. Garry Honey's wonderfully concise guide explains how and why reputation damage becomes a cost to business continuity; what exactly are the risks to your reputation, and the various management and financial options to enable you to ensure your reputation is protected.
Publisher: Farnham, Surrey : Gower, 2013
ISBN: 9781409469018
1409469018
9781409469025
Characteristics: 1 online resource (ix, 44 pages) : color illustrations

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