Baker & Taylor Traces the evolution of MAD from its position as an obscure ten-cent comic book to its near cult status, discussing its reflection of post-World War II popular culture--including movies, politicians, and ad campaigns. Reprint. 75,000 first printing. $75,000 ad/promo.
Baker & Taylor Traces the history of Mad magazine, from its beginning in 1952 to the present, and profiles the artists, writers, and editors who created and worked on it