Boo Hoo

Boo Hoo

$135 Million, 18 Months...a Story From Concept to Catastrophe

Book - 2002
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Independent Publishing Group
This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start?up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of is an insider’s look at the 18 months of euphoria that ushered in the era.

Publisher: London : Random House, c2002
ISBN: 9780099418375
Characteristics: 406 p ; 20 cm
Alternative Title: Boo hoo


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