$135 Million, 18 Months...a Dot.com Story From Concept to CatastropheBook - 2002
Independent Publishing Group
This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start?up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.
Publisher: London : Random House, c2002
Characteristics: 406 p ; 20 cm
Alternative Title: Boo hoo