Parenting, Inc

Parenting, Inc

How We Are Sold on

Book - 2008
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Baker & Taylor
A noted social critic and author of Pornified examines the high cost of raising children in today's consumer-driven society, journeying inside the billion-dollar baby business to critique the marketing, myths, hype, peer pressure, and consumerism that causes parents to purchase overpriced items and raise overprotected, overstimulated, and over-privileged children. 40,000 first printing.

McMillan Palgrave
A leading social critic goes inside the billion-dollar baby business to expose the marketing and the myths, helping parents determine what’s worth their money—and what’s a waste


Parenting coaches, ergonomic strollers, music classes, sleep consultants, luxury diaper creams, a never-ending rotation of DVDs that will make a baby smarter, socially adept, and bilingual before age three. Time-strapped, anxious parents hoping to provide the best for their baby are the perfect mark for the “parenting” industry.

In Parenting, Inc., Pamela Paul investigates the whirligig of marketing hype, peer pressure, and easy consumerism that spins parents into purchasing overpriced products and raising overprotected, overstimulated, and over-provided-for children. Paul shows how the parenting industry has persuaded parents that they cannot trust their children’s health, happiness, and success to themselves. She offers a behind-the-scenes look at the baby business so that any parent can decode the claims—and discover shockingly unuseful products and surprisingly effective services. And she interviews educators, psychologists, and parents to reveal why the best thing for a baby is to break the cycle of self-recrimination and indulgence that feeds into overspending.

Paul’s book leads the way for every parent who wants to escape the spiral of fear, guilt, competition, and consumption that characterizes modern American parenthood.


McFarland Publishing
Parenting coaches, ergonomic strollers, music classes, sleep consultants, luxury diaper creams, a never-ending rotation of DVDs that will make a baby smarter, socially adept, and bilingual before age three. Time-strapped, anxious parents hoping to provide the best for their baby are the perfect mark for the "parenting" industry. In Parenting, Inc., Pamela Paul investigates that whirligig of marketing hype, peer pressure, and easy consumerism that spins parents into purchasing overpriced products and raising overprotected, overstimulated, and over-provided-for-children. Paul shows how the parenting industry has persuaded parents that they cannot trust their children's health, happiness, and success to themselves. She offers a behind-the-scenes look at the baby business so that any parent can decode the claims -- and discover shockingly unuseful products and surprisingly effective services. And she interviews educators, psychologists, and parents to reveal why the best thing for a baby is to break the cycle of self-recrimination and indulgence that feels into overspending.

Baker
& Taylor

Examines the high cost of raising children in a consumer-driven society, exploring the billion-dollar baby business to critique the marketing, hype, and consumerism that causes parents to raise overprotected, overstimulated, and over-privileged children.

Henry Holt
& Co

A leading social critic goes inside the billion-dollar baby business to expose the marketing and the myths, helping parents determine what's worth their money -- and what's a waste.

Publisher: New York : Henry Holt and Co., 2008
Edition: 1st ed
ISBN: 9780805082494
0805082492
Characteristics: p ; cm

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