The Brand Called You

The Brand Called You

Book - 2008
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Baker & Taylor
Discusses the fundamentals of establishing and building a brand, creating a successful branding message, and working with branding tools to maintain, attract, and promote new business. Origiinal.

McGraw Hill

The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

“Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire



Publisher: New York : McGraw-Hill, c2008
ISBN: 9780071597500
0071597506
Characteristics: xii, 275 p ; 23 cm

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