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Risk

the Science and Politics of Fear
Jul 15, 2013Essequamvideri7 rated this title 4 out of 5 stars
This was a good book on how the human mind works and how governments and advertisers take advantage of our 'Head' and 'Gut' thinking. The Head can overrule the Gut but only if we are aware of the power and limitations the Gut operates with. I read this book after someone who commented on "Thinking: Fast and Slow by Daniel Kahneman" said this book was better. I am not sure I liked it better but it was certainly worth reading. I would recommend Mr. Kahneman's book to anyone who read and enjoyed this book. (If you read this book you will remember that Mr. Kahneman was quoted many times). I am working hard on understanding my thinking, and that of those around me, and both these books were insightful.